Colocation is a type of Internet hosting, often used by small businesses. It is a type of hosting that is useful for a company who wants something more than basic web hosting from a web hosting company, but doesn't have the requirements for hosting their own server.
Many web hosting companies offer rack space for colocation. Colocation works by hosting companies renting out this rack space within their data centres for other businesses to place their servers. These businesses will buy their own server, which they will configure and alter when necessary. This will then be placed in the rack space they have bought from the hosting company. The hosting company isn't actually involved with the server in any way; they just own the rack space which they rent out to businesses to do with as they please. This means that the business owns the server just as they would if they had the server at their own site, but they use certain resources provided by the hosting company.
The hosting company will provide the bandwidth, power and the right air and temperature conditions for the server to operate in. Responsibilities with regards to the server are completely in the hand of the business that owns it. Whenever maintenance needs to be done, the business that owns the server will have to go to the data centre and do this themselves.
Businesses that get the greatest benefit from colocation are those than need to run their own website, email and perhaps a database, while keeping complete control.
They will not have to rely on a hosting company; if they need something doing they just do it themselves. Colocation is a type of hosting that has increased fairly rapidly over the last few years. As more businesses have the demand for extra needs on top of basic web hosting, colocation is a good alternative to hosting their own server. Colocation is more expensive than web hosting, but can be significantly cheaper than some of the other options.
With colocation a business runs its own server. This gives them much more control over their server, and has many of the same strengths of hosting the server themselves. There is a lot less work and expertise needed though. This saves them both time and money. A disadvantage is that if something goes wrong or needs changing, they will have to do it themselves.
Colocation has many benefits over other types of hosting. If a business needs more control over their hosting than they currently have but does not want to host their own server, then colocation is one of the alternatives.
source: Andrew Marshall
Colocation
What is Colocation?
SUGENG,Top 9 Tips for Launching a New Website
SUGENG,Whether you are hosting an online magazine, an ecommerce store, an informational site or a promotional website for your company, you can benefit from these beginner tips. Take these with a grain of salt (as we know you always do, reading anonymous articles online and such) but try and give them some thought. You may be able to use at least one of these strategies in your business.
1. Create a mailing list among your friends, family and professional acquaintances. This is an old school tactic but it never hurts to try. You want all the traffic you can get at this point in time.
2. Use web tracker statistics. These statistics can serve as progress reports. It helps to review the trends with your management team to help plan new directions.
3. Submit articles to article directories. If you are an expert in any subject (and you should be, considering that you're selling something) then it's time to share your knowledge with the world by posting at an article directory site. At the very least, you get an additional link which will help your search rankings.
4. Look into social media sites. This is the wave of the future and traffic reporter sites suggest this is where most of your customer base is. Travel to them and take an interest in their lives before you try and sell them anything.
5. Use plenty of original pictures. Products are only as attractive to the public as they appear online. Don't use stock photography if you have a camera and can take a beautiful picture of a product that's ready to sell.
6. Offer a free something as an incentive. This free product can be anything from a free download to free advice or even a free give away. Everybody loves free stuff right? Hence, why you're reading this free article instead of subscribing to ten high priced news magazines.
7. Brand your company whenever possible. Think about letterheads, logos, clipart, promotional giveaways, catchy slogans and punchy nicknames. You're not selling yourself literally, as in an ordinary guy…you're selling a company and idea that's larger than life.
8. Look into joining an affiliate network. Though you can try and attract your own advertisers, it also makes sense to join an affiliate network and earn income from a complete network of traffic.
9. Blog your heart out. Blogging is what keeps people interested in your business. If you don't feel like blogging then just add search-friendly articles to your website on a regular basis. Keep fresh information rolling in!
source:Leon Belenky
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