AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense. Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense.
Top AdSense Tips:
1. Niche Sites.
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement. Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.
2. Target Keywords.
When determining the sites focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central http://www.ringtones-central.com the payout per click is going to be very small, as ringtones are not high ticket items, advertisers will not spend a lot on pay per click advertisements. With less obvious markets use Overture to determine how much advertisers pay per keyword, it is usually similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new website that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.
3. Aged Sites / Time.
Over time as a website is spidered by Google, advertisements will generally increase in relevance. In general, older websites will rank better in search engines. The closer the advertisements relate to the webpage's content; the higher the "click-through" the publishers will see.
4. Coding.
In order to minimize a websites maintenance place the Google generated AdSense code in the website template or an include file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the web maintenance to a minimum.
5. Tracking Channels.
In order to know how effective a specific website or ad placement is use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific website. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific website. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs.
When testing different advertisement sizes, placement or color schemes be sure to leave campaigns in place for one week, different days will often result in web traffic fluctuations. Comparing web traffic, week to week will give a clear indication of what ad formats perform the best.
6. Integrated Ad Placement.
Many webmasters have been successful at integrating advertisements into a website. The easiest way to integrate an advertisement into a website is to remove the advertisement border. This will allow the ads to better blend with the webpage. Google recommends contrasting the link colors with the website colors to increase click-throughs. It is also suggested that webmasters randomize the color of the advertisements, so that frequent users will not naturally "filter" the ads.
example of integrated ad placement: http://www.golf-clubhouse.net or http://www.security-protection.net
7. Number vs Value of Advertisements.
Up to three advertisements can be listed on each page. This decreases the value of the advertisements served, so publishers should cautiously add advertisement units, as it dilutes ad inventory. In other words you want to serve the most expensive ads at all times.
8. Hot Spots.
Like web copy above the fold holds true with AdSense as well. This means that advertisements that appear without having to scroll will be read more frequently. Hot Spots are areas on a web page that result in a higher percentage of click-throughs. According to Google the highest paying advertisements are located on the hot spots.
hot spots map - http://www.small-business-software.net/heat-map.htm
Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.
9. Highest performing Ad Sizes.
According to Google the 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600 sky scraper result in the highest number of click-throughs. Depending on the website's design and layout, publishers may experience different results with different ad sizes, placements and color schemes. Expirement and track the results for each website to maximize the AdSense payout.
reff:by Sharon Housley FeedForAll http://www.feedforall.com for NotePage http://www.notepage.net
Google AdSense Tips
SUGENG,5 Search Engine Professional Optimization Tips
SUGENG,No matter the size or age of your online business you should build a website that is search engine friendly. This despite all the talk should really be pretty easy once you grasp the concept. In this article I would like to give you 5 search engine professional optimization tips that will show you how professional internet marketers build friendly search engine websites.
The key phrase to learn and get to know is "Search Engine Optimization". The search engines will optimize a website based on the info you provide it. So to build a search engine friendly website you will need to concentrate on certain things such as the layout and design, and very importantly the keyword phrases that you target.
Here are 5 search engine professional optimization tips you can use to make it a winning situation for both your business and the search engines.
1. The first thing to keep in mind is the length of time you have your domain name registered for. Search engines really like to see them registered for 2 years or even longer.
This shows confidence and longevity in your business, and will make it easier when it comes to being optimized and ranked by a search engine.
2. Today there is much emphasis put on niche marketing and this is important when building a website. Although you are targeting search engines for traffic your real audience is the visitors who come to it on a daily basis.
3. With that being said you want to make sure you use keyword phrases that relate to the theme of your website for example mine is Search Engine Professional Optimization. This will make it more search engine friendly and more likely to rank high for the keywords that you choose.
Importantly when you are constructing your keyword list you want to know what your visitors are looking for. So it is important to build a very lengthy keyword list that you can expand upon as you develop your website and add more pages to it.
4. You need to keep your target market in mind when building and designing your website. You may have a general theme that your site is going to be following, so you want to develop some consistency from one page to the next.
When a person chooses to leave you of your pages on your site and goes to another they should like they are still on the same website. So concentrate on the details such as your color, font, style, size and background color. This will make it more uniform throughout your whole site.
5. Choose to use original content for your website and not PLR articles or some other type of content that someone else has already used. Search engines really look for and love original content. You website will be held in a higher esteem than a website filled with a bunch content that someone else has used on their site.
Not to mention that this will give you the opportunity to have input into the content you put on your site. It will also allow you the chance to monetize your content with such things as PPC text links, Banners & other affiliate programs that you may choose to represent.
So there you have it 5 search engine professional optimization tips on how experts build a website that is friendly to the search engines. By doing this it will pay off for you in the long run and you may even see traffic immediately!
source: Scott Murphy
easy home based business tips and free easy home based business guides located at http://www.directbiz-success.com/
Tips To Have A Sucessful Career In Accounting
SUGENG, If you are looking into a career in accounting then you may be worried about taking the right steps to ensure that you have a truly successful journey. With so much competition out there, you really have to make sure that you are staying on the ball. You have to be one step ahead and two times better then all of your competition. This is the only way to survive in the industry. If you are able to do that then you will have no problem making a great living. It really is a great field to get into as long as you are prepared for a lot of hard work and long nights.
Are you still a little concerned about how to make sure that you have a successful career in this field? Then all you have to do is follow some pretty simple steps and you will be able to be a true accounting success. The first thing you want to think about is all of the skills that are needed besides great knowledge of math in order to be a great accountant. There is the need for excellent written and oral communication skills so this may be something that you will have to brush up on. You will also need to be able to update your skill set according to the new technology that comes out. There is always something new and innovative coming out that will make your work a lot easier so this is very key.
Once you are pretty sure that you have all of the skill, passion, and desire needed to become an accountant, it is time to start looking for work. Those new to the field will generally find themselves working in entry-level positions such as Staff Auditor or Tax Staff. Even though these are decent jobs, they are not the end of the road. As you gain experience and more knowledge, you will be able to apply for bigger and better jobs in order to truly be a success in the field.
Generally, it is suggested that you give it three to six years in the entry-level positions before applying to better jobs. Tax Senior, Consulting Senior, and Senior Auditor are some great jobs to get into. And after you have just about six years of experience with these types of positions you can seek positions that are Senior Partner or Partner level. Keep applying for better jobs and after a few years in the new position, apply for something better. Continue to move up until you are completely satisfied with your position. The end is really unlimited for you as long as you keep working, keep learning, and continue to strive for excellence. You really can be a true success in the field as long as that is something that you really want in your life.
Author:by Loretta Valero-Smith
